Systems-first strategy
We design operating systems for organisations that cannot afford chaos.
Cinderpoint Systems works on three fronts: governance, safe and disciplined use of AI, and football operations through the Sportsworks Division. The common thread is simple: clear structures instead of improvisation.
If you run or advise a club, start with the Sportsworks Division.
Core idea — treat organisations as systems, not storylines.
We start from who decides what, on which basis, under which constraints. Then we design structures that can survive noise, pressure, and change.
Governance & decision rights
Clarity on who is responsible, who is consulted, and what principles guide difficult calls.
Clarity on who is responsible, who is consulted, and what principles guide difficult calls.
Data & judgement together
Use data to narrow options and stress-test thinking, not to replace responsibility.
Use data to narrow options and stress-test thinking, not to replace responsibility.
Long-term runway
Plans tied to actual constraints: regulation, finances, and stakeholder patience.
Plans tied to actual constraints: regulation, finances, and stakeholder patience.
Divisions and research.
Sportsworks Division
Football operations and governance for clubs that need a real operating model instead of another reset.
Learn more →
Football operations and governance for clubs that need a real operating model instead of another reset.
Learn more →
Governance & AI (coming online)
Work on AI safety, organisational governance, and decision-making in high-stakes environments. Built with the same discipline applied in football.
Work on AI safety, organisational governance, and decision-making in high-stakes environments. Built with the same discipline applied in football.
DASH Protocol
A structured method for identifying and scoring governance and operational fragility linked to sportswashing and sportshandling in sport and beyond.
Explore DASH →
A structured method for identifying and scoring governance and operational fragility linked to sportswashing and sportshandling in sport and beyond.
Explore DASH →